TRIO Continues Growth Streak with Acquisition of Design Lines, Inc.
Commercial design & visual merchandising firms unite to expand capabilities and national reach.
TRIO, one of the fastest-growing design and visual merchandising firms in the nation, today announced the acquisition of Denver-based Design Lines, Inc., an interior design firm specializing in model homes, apartment communities, clubhouses, and sales centers. The move will allow TRIO to offer more comprehensive services, resources and expertise, as well as greater national reach and deeper market insights.
TRIO, Inc. is an award-winning national design and visual merchandising firm offering a market-driven design approach focused on builders, developers and REITs, offering services for multifamily, model homes and commercial projects. Since 1999, the company has helped sell more than 25,000 residences nationally and generate over $7 billion in revenue for builder and developer partners such as Alliance, Lennar and Toll Brothers.
“Design Lines has established an excellent reputation nationally for their work, and the combination of their services and specialties with TRIO’s will allow us to do more for our clients across the markets in which they operate. Together, we’ll be able to provide a completely integrated approach to all aspects of the design of master planned communities, model homes, clubhouses, sales centers, commercial and hospitality projects, multifamily apartments, as well as a comprehensive interior architecture and merchandising studio.”
-Angela Harris, CEO and Principal at TRIO
Founded in 1983, Design Lines started out as a small residential interior design firm, but under founder Sandy Saul’s leadership, the company quickly grew its offerings and established a robust national practice with a particular strength in the design of model homes. The company’s clients have included Shea Homes, Mission Viejo and Meritage Homes.
“After 35 years building the Design Lines legacy, it was important to me to find a company that shared our team’s passion for great design and highly personalized approach to client service,” said Saul. “Not only does TRIO share our values, Angela has built a forward-thinking design firm that I know will allow our Design Lines team to grow and serve our clients in new ways.”
Under the new organizational structure, Harris will serve as CEO and Principal, and Saul will assume the role of Senior Vice President. Design Lines’ 32 employees will join TRIO’s team of 25. In 2019, the companies will combine their design and operations teams at two TRIO locations in Denver.
What this Acquisition Means for You
We’ve answered some of the most common questions about our acquisition below. If you have further questions, and for all media inquiries, please contact SideCar PR.
What does this mean for my company
It is business as usual! While we may have added a few new team members, we still have the same great designers and our policies and procedures won’t change. We’re ready to serve your design and merchandising projects.
Why the acquisition
Simply put, we are better together. Combining the companies gives us:
- Increased capacity to serve our clients with more comprehensive services, resources and expertise, as well as deeper market insights.
- Greater reach to serve clients in more markets. This acquisition more than doubles our staff size, allowing us to deepen our existing national client relationships by working with them in more markets, and build new relationships in new markets.
- Synergies that will help make us a more well-rounded firm, in terms of our specialties and who we serve.
- A higher level of combined creativity, allowing us to deliver elevated designs that help our projects stand out, and our clients achieve their sales, marketing and leasing goals.
- Access to the latest design technology to help clients better visualize concepts, make more informed decisions and quicker adjustments, and ultimately execute more effective designs.
- Expertise in sustainable design, wellness, and merchandising that balances the technical, marketing, and aesthetic considerations in multifamily and production building.
What is changing
Right now, nothing! Our commitment to putting our clients first remains our top priority as we combine our companies and service offerings. The same talented team members will continue to serve all our clients. All projects will proceed according to their current scope and timeline.
Will I need to update my address book
Not just yet! Our new office is under construction and we’ll announce our Design Studio grand opening soon enough. Until then, please use our old address. However, our home on the Web is now at TRIOdesign.com and you should start emailing us using @TRIOdesign.com.
Are you taking on new projects
YOU BET! We’re more excited than ever to collaborate with Builders & Developers on just about any project. While we focus on Multifamily, Commercial, Hospitality, and Model Home projects, we are always looking for anything exciting and innovative to keep us busy.
Committed to the same great service
Our commitment to putting our clients first remains our top priority as we combine our companies and service offerings.
TRIO is a Denver-based design and visual merchandising firm focused on market-driven design. The company collaborates with builders and developers across the country on all aspects of master planned communities, model homes, clubhouses, sales centers, commercial and hospitality projects, multifamily apartments, and offers a comprehensive studio for everything related to interior design and merchandising. Founded in 1999, the company’s work has helped sell more than 25,000 residences and generated over $7 billion in revenue for its builder and developer partners. To learn more, please visit: TRIOdesign.com.
ABOUT DESIGN LINES, INC.
Founded in 1983, Design Lines, Inc. is an award-winning national design firm based in Denver. The company specializes in the design of production model homes, apartment communities, sales centers, clubhouses, and all the amenities associated with lifestyle communities, including retail spaces, coffee shops, and outdoor living. To learn more, please visit designlinesinc.com.